Dope Myoozik

Dope D.O.D. hail from the Netherlands and bring a fresh take on hip hop that matches pulsing electronica beats to euro-inflected street rap.

Their videos are a big part of their appeal for me, showcasing the grimy and gritty with a polished cinematic visual aesthetic. I like the way the videos are tweaked by effects that twitch and stutter like a visual representation of the electronic backbone of the music.

Their bio makes for an interesting read – they have a visual arts team comprised of four artists who handle the photography, videos and paintings. After seeing the video below and being taken by the marriage of dubstep and street rap I went poking around the interwebs and was impressed by the cohesive brand they present to the world via their strong visual style. It’s a great idea to have a dedicated art team – hopefully they will all evolve together in new and interesting ways.

Their debut album “Branded” is due September this year (2011) and I’ll be keeping an eye and ear out to see whether there’s enough depth to the group and their music to herald a new wave in euro hip hop.

Thanks Ashley for the heads up!

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