DJCXL.com version 3.0

Well, we launched the newer, sparse version of CXL’s blog a while back but we’re gearing up now to get things rolling on a regular again (check out www.djcxl.com).

CXL has been busy – hence the slow-down on the blog front – as he’s released his first single, My Love, and, just recently, the remix featuring Scribe and Illegal Musik’s new rapper, K One. I directed the video for My Love and was hoping to get a chance to catch Scribe laying his verse but due to camera issues… >_< … I’ve been out of commission for a while on the video front!

Anyway, I’m looking forward to getting more action happening with CXL’s blog – more behind the scenes video content, etc. – and should have more to blog about in the near future!

Making a music video

I’m working on the music video treatment for DJCXL’s debut single “My Love” featuring J Williams.

It’s an interesting juggling act: being a “new” artist launch coming from the genre of hip hop and featuring an established R&B label-mate means the video has to stay true to its overriding creative force (DJCXL – hip hop Producer) and yet maintain enough of the image and character of its major guest star (J Williams – R&B artist). J comes from a smooth, younger, female-demographic, R&B angle while CXL’s style is an older, rawer, rootsier hip hop aesthetic – in other words, the concept can’t be too polished, overly-commercial and “youthful” (like J) but it can’t be so raw, “real” and “mature” that J’s vibe doesn’t work with it.

As always, though, it’s about the music at the end of the day and fortunately the track is great and breezes by without any inkling of the aforementioned juggling act even raising its head – that “concern” is purely my own consideration to work through. Ultimately, my job is about finding the essence of both artists in the music and taking it from there.

Fingers crossed.

What’s bin going on…

I’m not even going to acknowledge the amount of time that’s passed since my last post lol. That seems to be a common theme on the various blogs I have to update these days… :P

But I spose it’s good because it means that I’m busy xD. At the beginning of last month we (Pixelati) entered our first game into the Independent Games Festival – Danger Balls.

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That was a great milestone to reach (for us) and we were stoked to find ourselves in DIYGamer’s Top 10 Break Out Indie Games of 2010 alongside awesome work like Shank and popular titles like Super Meatboy.

I’ve also kept up my work as a videographer for Illegal Musik and DJCXL – I shot and edited this video, recently, of DJCXL putting together a set for a Hip Hop versus Drum & Bass soundclash. It was a great performance to see and I think we made a pretty interesting little clip about it.

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I’m really looking forward to my next major video project which is the music video for CXL’s first single…

I’ve also been keeping up with the launch of the Independent Game Developers Association of New Zealand – IGDANZ, also known as PlayMaker. You can check out the site here – we’ve just upgraded it (we’re using Drupal now).

Anyway, I’ll be floating around and keeping this a little more up-to-date going forward.

Peace!

www.djcxl.com version 2.0 launched

Howdy y’all! I’ve been busy on version 2.0 of DJCXL’s dot com – and it’s finally gone live!

We’ve still got a bit to do but we’ll be rolling with regular video content and free mixes over the next short while. I guess this is as good a time as any to link to the new video by CXL’s boy – J Williams – who is signed to CXL’s label, Illegal Musik. Enjoy it yo!


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